Market leading provider of roadside assistance
We have the largest customer base of direct members and business-to-business customers in a market with high membership growth and retention levels.
Diversifying our portfolio of driving services
Our trusted brand, best-in-class customer service and proprietary data are fundamental to our plans to accelerate growth in a wide range of driving services.
Driving sustained profitable growth
We offer an attractive and stable financial profile of recurring revenues, high margins and strong cash generation.
Strengthening our balance sheet
We are deleveraging our business by repaying debt and with plans to reduce further, and also ensuring we maintain a balanced debt maturity profile.
Investing to expand our footprint
We have invested in strengthening our core business and have ambitious investment plans to gain share in the insurance market, accelerate growth in our developing businesses and enable The AA to thrive in a connected, electrified future.