We’re creating a safe and inclusive workplace that attracts and develops the widest talent pool and underpins our business success.

We focus on representing the customers and communities we serve and provide products with great customer outcomes. We actively encourage different thoughts and ideas, enabling debate and innovation that drives increased business success. We strive to attract and retain the best talent and to support all our people in reaching their full potential.

We continue to invest in initiatives and programmes to create change and to provide opportunities for our people.

Creating a great place to work

We actively encourage our colleagues to tell us how they are feeling about life at The AA and our latest positive employee engagement score was 75%, up 5 points from last year. Beyond this we have other formal mechanisms to ensure people’s views are heard and held an all colleague experience in 2024, ‘The Next Chapter Live’, which showcased the breadth of services for UK drivers and celebrated the progress made on our transformation journey over the past three years.

Keeping our people and customers safe

Health and safety is core to our decision making and fundamental to all services we provide. We actively strive to enhance both the physical and mental wellbeing of our people and make sure our colleagues and members get home safely every day. We have a dedicated team of health and safety professionals who are all members of the Institution of Occupational Safety and Health. We deploy best practice internally and externally, monitoring and oversight of the management of our HSE risks is strong, with performance reviewed at our Executive Risk Committee and Board meetings. We continue to maintain our comprehensive health & safety management system that aligns to the ISO 45001 and roadside recovery safety PAS:43 standards. This system ensures we improve safety, reduce risks and create safer working conditions. Last year, The AA was awarded The Royal Society for the Prevention of Accidents (RoSPA) Gold award for the fifth consecutive year for demonstrating high health and safety standards. We have applied for this award again this year and are eagerly anticipating the results.

Health and safety is always front of mind at The AA. We want to ensure our people and members get home safely every day. 

To make this happen we have a dedicated team of health and safety professionals that deploy best practice internally and externally. We also have an extensive programme of health and safety training for all staff, and enhanced training and assessments for higher risk roles in the field.  We also undertake risk-based safety awareness campaigns to reduce harm to our community, members, staff, suppliers and contracted parties.

We’re proud that our health and safety programme has been awarded the Royal Society for the Prevention of Accidents (RoSPA) for the fifth year running and the team also won Health & Safety Team of the Year at the 2023 SHE awards.

awards list
Source: FY25, page 25/26