People

We’re committed to creating a safe and inclusive workplace that attracts and develops the widest talent pool and underpins our business success.

We focus on representing the customers and communities we serve and provide products with great customer outcomes. We actively encourage different thoughts and ideas, enabling debate and innovation that drives increased business success. We strive to attract and retain the best talent and to support all our people in reaching their full potential.

We continue to invest in initiatives and programmes to create change and to provide opportunities for our people.

We actively encourage our colleagues to share their experience of working at The AA through our anonymous engagement survey, Our Voice, which is open to all colleagues twice a year. Regular, structured feedback enables us to identify strengths, address emerging risks early and prioritise actions that support performance, retention and customer service.

In our December 2025 year-end survey, we achieved our strongest results to date, with a positive 76% engagement score. High and improving engagement is closely linked to productivity, customer satisfaction and colleague retention, and provides a leading indicator of organisational health. These results reflect the positive impact of our people initiatives and support our confidence in sustaining strong operational and commercial performance.

Beyond this we have other formal mechanisms to ensure people’s views are heard. Our Management Forum is an elected group to represent management-level colleagues, and our recognised trade union, Community, represents our staff grade colleagues (representing 90% of our colleagues). We are also supported by our Colleague Network groups, which help ensure diverse voices are heard and reflected in our discussions and decision-making. With all groups, meetings are held regularly to discuss business strategy, financial performance and colleague related matters.