We are the UK’s leading provider of roadside assistance, supporting our 14 million members with 2,800 patrols, attending an average of 9,000 breakdowns daily. Our mission is to create confidence for drivers now and for the future – anticipating drivers’ needs since 1905 and striving to be always ahead.
We support drivers through their motoring lifecycle with a diverse portfolio of products and services across our Roadside and Insurance divisions.
Our Roadside business includes B2C and B2B roadside assistance, as well as a range of driving services, from The AA Driving School to DriveTech, a leader in driver education, and AA Smart Care, a booking service for AA certified garages.
Our Insurance division offers motor and home policies, operating a diverse panel of underwriters including The AA’s in-house underwriter. We also offer a range of financial services, including AA Cars, a trusted vendor of used cars with free history checks and breakdown cover.
Our business model spans the motoring lifecycle, from the moment our customers learn to drive, securing their first car and keeping them on the road and when they choose to buy or sell a car.
We are unmatched in the scale and quality of our roadside offer, with a loyal and growing customer base – across both B2C and B2B – the largest patrols, the best customer service, and the deepest understanding of driving behaviour.
We strive to stay Always Ahead, and are well positioned to thrive in a connected, electrified future.
Purpose and values
Discover our behaviours that drive the delivery of our purpose and strategy.
